What is SEO & why do I need SEO for my website?

Search Engine Optimization (SEO) is the active practice of fine-tuning your website to make it more accessible to both search engines and visitors so that it will naturally attract more web traffic. In other words, SEO helps you to make your website both search engine and search engine user friendly so that they can find you more easily.

SEO has always been a highly effective internet marketing strategy for increasing web traffic from major commercial search engines like Google, Yahoo!, and Bing. If you cannot secure top ranking on the major search engines for selected search terms and key phrases, you lose an incredible opportunity to reach the targeted visitors who want what you have to offer them.

Our decade-long experience has shown that improving the volume or quality of traffic to a website or web page can change fortunes for an organization. Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of search engine marketing.

If you want to improve your sales and increase your market exposure, hire a professional SEO to enhance your website.

What is White Hat SEO & Black Hat SEO?

SEO can help your site rank better in search engines in a number of ways. Some of these methods are legitimate and sustainable techniques that search engines recommend as part of good design. These are called "White Hat SEO". Others are restricted techniques that search engines do not approve and even try to scrub from its search results. These care called "Black Hat SEO".

An SEO tactic, technique, or method is considered white hat if it conforms to search engines' guidelines and involves no deception. White hats tend to produce results that last a long time.

Meanwhile, black hat SEO attempts involve deception or unapproved methods. Black hats fully expect their sites to be banned once the search engines discover what they are doing. Search engines may penalize sites they discover using black hat methods, by either reducing their rankings or eliminating their listings from their databases altogether.

Today's search engine spiders can easily spot the difference between white hat and black hat SEO efforts. Therefore, it is best to optimize your site with white hat SEO techniques to increase your search results and avoid penalties.

What is On-page and Off-page SEO?

Generally speaking, two different yet interdependent optimization strategies—on-page and off-page SEO—can help improve volume and quality of traffic. Both are crucial ranking factors that need proper attention to secure top ranking for your website.

On-page SEO generally involves methods required to be done on the pages to maximize performance on the web. Common on-page optimization strategies include Keyword Research & Selection, Page Specific Title tag development, Content Based Optimized Meta tag creation, Content Development, and SEO Copywriting.

Meanwhile, off-page optimization includes customized solutions done off the website pages. Off-page optimization includes PR writing and submission, article writing and submission, directory submission, and search engine submission.

Why does my Website rank low in the search engines?

Before we answer this question, ask yourself: Does your site deserve to rank well?
Don't be surprised when you find that it doesn't.

If you want better rankings, you must make your site worthy of those rankings. Don't we naturally pick things that are easier for us to choose? Search engines are no different. Make your site search engine friendly and search engine user friendly and the rankings will follow.

There may be many reasons why a site stays low in the rankings, and the long, complicated, secret set of formulas that a search engine uses to rank your site can identify various issues. The major constraints for a better ranking of your website may be absence of fast-loading, content-rich pages or the lack of inbound quality links to your pages from other sites, especially from pages similar in content—or anything in between.

Before you initiate optimization of your website, get your site analyzed by experienced SEO professionals.

Can I do everything myself or should I hire an SEO Specialist?

Certainly you can learn to do some aspects of SEO yourself, but if you want to focus on growing your business, it might be wise to delegate the job of SEO to a professional firm that has extensive experience and will competently handle the internet marketing side of your business strategy.

Before you decide on whether you should do it yourself or hire an SEO specialist, understand the pros and cons of both approaches.

Do-it-Yourself SEO:

Doing your own SEO may save you a lot of money while allowing you to completely control your website and its content. It may also help you to plan on your own what you feel best for your online image. However, this approach also requires a tremendous amount of time—time you may otherwise save for your business matters. In addition, search engines are continually changing their parameters; keeping track of these changes might be difficult for a layman.

Hiring an SEO Company:

By hiring a good SEO specialist, you will gain one very important victory: the targeted customers currently way beyond your reach—and you won't need to bother running after them. By leaving your internet marketing to an SEO specialist, you win customers while you are free to focus exclusively on the logistics of actually running the business. However, like any other new marketing and image promotion strategy, SEO involves a good amount of time and money. An effective SEO plan may take up a greater pie of your marketing budget. It's always better to be sure of ROI before you invest in hiring an SEO specialist.

It makes more sense to look for guaranteed ROI than to ask for guaranteed ranking. See how our effective SEO strategy translated into healthy ROI for our customers.

Why can't the search engines find my site without SEO help?

Remember, you are not the only business looking to have a higher ranking in search engines. Everyone who has a website wants it to rank high on Google and Yahoo! As well as other search engines. You should rely on a proven professional to guide you to the top in this competition.

Search engines continually change their technology to deliver improved and more relevant results to users. Therefore, it is vital that you understand the changing scenarios and conform to standards set by search engines crawlers.

Only an experienced SEO specialist can help you make the right moves to attract visitors and attention while avoiding the wrong moves, which may bury your site even deeper in the search results.

Do you provide any kind of guarantee?

Yes, we do provide a guarantee on what we control: our performance and ability to improve your ranking and sales.

You may have been bombarded with SEO offers guaranteeing top ranking in search engines, but remember that no ethical and professional SEO expert can guarantee what is beyond his or her control no matter what control he or she might claim over search engines.

We guarantee improved rankings across many search engines and directories for your search terms. This is not just an empty promise, but our conviction in our abilities. See what our clients got for their faith in us.

We also assure you that our SEO services will earn more profit to you after deducting all the costs of SEO services incurred. After all, we believe that your success is our success—we will never forget that.

Do you guarantee #1 ranking for me on Google?

No, nobody can guarantee #1 ranking on Google or any other search engine. Our past performance is the only guarantee for our performance.

For more than 15 years, we have specialized in SEO and have been consistently able to achieve top 10 ranking for 93% of our clients. We always advise our clients to trust the results our clients have achieved and make the decision from actual client successes, not empty promises and guarantees that you hear so often.

Approximately how much time does it take before I will start seeing ranking improvement?

Time duration varies from one website to other and the amount of work involved in getting your website on top. Ethical SEO surely takes time to deliver results, but these results invariably stay for the long term.

Patience is one of the keys for any successful SEO strategy.

Do you need FTP details of my website?

Yes, we do require FTP access to your website so that we can update and maintain your website for better and improved ranking and performance. All the changes/updates will be confirmed and approved by you before they go live.

Do you have to make changes to my website? If yes, who will do it?

Yes, we have to make changes to your website for improved visibility and ranking. Updates and changes will be made live once we get approval from you. We will do all updates and complete site maintenance for you—at no additional cost.

How do I know if SEO is working for my site?

Every month, we send you a performance and traffic report for your website. We show you where, how, and what percentage of traffic has increased to your website. We also email you the ranking and visibility report for your website to track and check its performance.

Who will maintain and update my ranking?

We will maintain and update your website ranking. You will also get access to various traffic and performance reports for your website. You can request any type of custom reports for your website as well.

As a client, what are my responsibilities?

The success of SEO doesn't merely lie with your SEO consultant. You can play a major role in ensuring success. After all, no one knows your business better than you. A solid business plan, positive mindset for investment in marketing strategy, and patience for results are also key factors for the success of any SEO campaign.

It is necessary to have a solid business plan ready before you decide to stack up an investment to back a b marketing strategy for your business on web. You also need to be patient; results don't happen overnight, and sometimes they don't come for months. It is not wrong to call up your SEO expert to get an update but, don't expect him or her to deliver you a quick-fix solution that bursts as a bubble.

Why should I choose you?

Please click here to see a page that explains this answer in more detail.

What is the Return on Investment on SEO?

We are glad that you asked. Any successful businessperson wants to know what return might be culled from the initial investment. When you ask about that return, we know that you value the effort you put behind your business.

Simply stated, the sole aim of an effective SEO is to bring you business and take you to customers who are looking for exactly what you have to offer. Search engine ranking is just a means to the end, and the end is profit in business. More visibility and better accessibility will move you closer to customers who are currently way beyond your reach; if you believe you have a solid product or service to offer, they will go for it. That's the guarantee we can always offer.

So every time you win a new customer through your website, don't hesitate to tell us how you feel. Click here to see what our clients have to say about their new web of success.

How can I trust you? Why should I trust you?

We don't ask our client to trust us blindly; we ask them to check our results and their trust follows.

We have been doing SEO for more than a decade, and no one stays in business that long by making empty promises and guarantees. We deliver what we promise. It is that simple. That is why 78% of our clients keep coming back to us for their SEO needs and even refer others to us.

You might be surprised to learn that 71% of our inquiries are actually repeat clients or referrals. We're not because we have built trust with our clients over the years and we openly value them.

Do you have detailed case studies to show verifiable results of search engine positions you've achieved for clients? Does your company adhere to search engines' posted best practices and strict no-spam policies to avoid clients' websites from being penalized—possibly indefinitely—by search engines?

Yes, we strictly use "White Hat SEO" methods to optimize and promote your website. We strictly adhere to and follow Google Webmaster Guidelines and the SEO Code of Ethics. We do not use any kind of software or automated scripts to optimize or promote websites. All the SEO work performed on your website is 100% manual.

Why is SEO so expensive?

Well, quite simply, if you pay peanuts, you get monkeys. Consider SEO as an investment and hire a real professional with years of experience backed up by ample client references and performance reports.

Why does SEO require monthly maintenance or ongoing service?

Reaching the top is not the ultimate goal; it is the first step. Once you are at the top, you have to stay there. One-time SEO may work fine to take you to the top, but your competitors are not going sit idly by; they are going to do everything they can to knock you off and topple your ranking.

In order to stay ahead and maintain your top ranking, you need ongoing optimization, analytics, updates to content, reviews, and conversion tracking, which obviously requires ongoing SEO. In a very competitive scenario, you would invariably require ongoing work to the site to be successful.

If you decide to stop the SEO once achieving a certain ranking, you might get the business from the website, but your success will be short lived. To continue to develop your business day after day, ongoing SEO is necessary.

What is your payment structure?

We have only one pricing structure: monthly payment. We require no deposits, no upfront fees, no setup fees, no update fees, and no maintenance fees whatsoever.

What methodology/process do you use for website promotion and ranking? Explain your technical process.

Please click here to see a page that explains this answer in more detail.

Do you have any fixed price for optimization and promotion work?

We do not sell products. We provide tailor-made website promotion services according to the specific client's needs and specifications. Actual prices can only be ascertained after studying both your website and your competition.

We do not have any fixed pricing. Click here to get a customized quote for your website. For your reference, our base prices begin at $1000 per month.

How long have you been in the internet business? Please mention some of your clients if possible.

We have been doing SEO since 1998, and this is the only work we do for living. Contact us to speak wth some of our clients in your area; feel free to contact them for references. Please do not hire us if you are not satisfied with our client references.

Would you be able to provide any reliable references of your service?

Yes, please click here to see our clients' testimonials and contact our clients for further reference.

Would you be able to provide a free analysis of my site?

Absolutely! Click here to request a free consultation.

Do you work with adult/gambling/warez/hunting/violence websites?

Sorry, we do not work with these types of websites.

How are you different from other agencies providing the same services?

Please click here to see a page that explains this answer in more detail.

Why you do work on limited projects?

Ethical SEO is a time-consuming and labor-intensive task. It is impossible to work on multiple projects and give assured results. In order to give timely and personal attention to each project and increase efficiency, we work on only 12 projects per year.

How much will it cost considering that I am just a start-up without any big financial backing?

Base prices begin at $1000 per month

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